Auto Show attendees were also drawn to the stunning beauty of the Z4 Roadster, with its open-sky freedom appeal. The M series was well represented with the M5 sedan and the X5 M with the ever present promise of power usually reserved for the track encased in a package that is stunning to behold.
The beautiful weather brought out the convertible lovers. The 640's visual allure was only matched by it's remarkable athleticism accentuated by the Proud Partner Olympic logo displayed on the doors. The 1 Series, with it's compact yet powerful body showing off it's extended front hood and attractive shoulder line, rounded out the most talked about convertible line-up at the show.
The vehicles, the BMW Experts and the superiority of The Ultimate Driving Machine made BMW the hit of the show. When other manufacturers' areas were virtually empty, BMW was packed. There was something for everyone and everyone left satisfied.